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The NCAA will be under investigation and dissection in my project (image from google.com)


I have recently been assigned to create a mini-campaign that involves social movements, and I decided to take up the issue of NCAA reform. Essentially, I am creating an awareness that many of are well versed in and I have seen several articles from journalists and my blogging buddies alike: racism and sexism in the NCAA. I am challenging in my project the way the NCAA rules and regulations is ran from an operational level, how its rulings affect the student-athlete and the public perception of these student athletes, and how NCAA reform is the only way that these things can be changed. I will be posting my final paper and Powerpoint presentation here on The Southern Fried Sports Girl site, and asking for your help. A part of this project is to get the message out there. Thus, through this site, Twitter, Facebook, and other mediated forums, I plan on getting this message out, and I invite you to share your ideas, sources, comments, questions with me on Twitter or through e-mail at tanitaagaither@gmail.com.

For more in-depth information on this assignment, here is my project prospectus (plan). Check it out:

Tanita A. Gaither

DUE DATE: 31 MARCH 2011

SPCM 4360: Project Prospectus

Mini-Campaign Title: The NCAA: Treatment of People > Money

1. Content Area: NCAA reform.

2. Problem Area: Related to racism, sexism, and how the “student-athlete” (S-A) is projected and used to make money. These are issues that strain the organization itself and strain the individuals (S-A). I am pushing for reform of the NCAA’s current rules and regulations for student athletes. In the last 30 years, several red flags in several different institutions with NCAA sanctioned sports have fallen under investigation for mistreatment of student-athletes, male or female. I will be going into how the NCAA as an institution can reform against these failures of management.

3. Projected Work Outline

a. Week 1: (29 March-31 March)- Prospectus Due, Preliminary Research

b. Week 2: (5 April-7 April)- Research Organization of Project/Presentation

c. Week 3: (12 April-14 April)- Final Paper Revisions, Paper Due

d. Week 4: (19 April-21 April)- Presentation Organization, Finalize Presentation, Review Presentation

e. Week 5: (26 April-28 April): Presentations Due

4. List of Sources (total 10)

a. Books

i. The New Plantation: The Internal Colonization of Black Student Athletes by Billy Hawkins, Ph.D.

ii. College Student-Athletes: Challenges, Opportunities, and Policy Implications. Edited by Daniel B. Kissinger and Michael T. Miller (this book is comprised of several articles on the topic and I will site from these articles for the project and these sources will be presented in the final paper’s reference list.)

b. Articles (Academic Sources and News Articles)

i. Park, S. Roger, Nathan Tomasini, and Jr, Edgar W. Shields. “Perceived Opportunities and Barriers to Employment in the Football Coaching Profession Differences between NCAA Division I-A African-American and Caucasian Football Student-Athletes.” International Journal of Applied Sports Sciences 22.1 (2010): 33-58. SPORTDiscus with Full Text. EBSCO. Web. 30 Mar. 2011.

ii. Cooper, Coyte G., Andrea Eagleman, and Pamela C. Laucella. “NCAA March Madness: An Investigation of Gender Coverage in USA Today During the NCAA Basketball Tournaments.” Journal of Intercollegiate Sports 2.2 (2009): 299-311. SPORTDiscus with Full Text. EBSCO. Web. 30 Mar. 2011.

iii. Ridpath, Bradley David. “Can the Faculty Reform Intercollegiate Athletics? A Past, Present, and Future Perspective.” Journal of Issues in Intercollegiate Athletics (2008): 11-25. SPORTDiscus with Full Text. EBSCO. Web. 30 Mar. 2011.

iv. Brand, Myles. “Academic-reform effort: Making the changes real.” NCAA News 44.20 (2007): 4-10. SPORTDiscus with Full Text. EBSCO. Web. 30 Mar. 2011.

v. Miller, Richard K., and Kelli Washington. “CHAPTER 41: NCAA SPORTS.” Sports Marketing (2011): 209-217. SPORTDiscus with Full Text. EBSCO. Web. 30 Mar. 2011.

c. Interviews

i. E-mailed writer of the book “The New Plantation” and UGA Professor Billy Hawkins, Ph.D. about an interview on the topic. Will be meeting with him during the preliminary phases of the research.

d. Websites

i. NCAA Official Website: http://www.ncaa.org/wps/portal/ncaahome?WCM_GLOBAL_CONTEXT=/ncaa/NCAA/NCAA+News/NCAA+Home+Pages/NCAA+Home+Page

ii. The Knight Commission for Intercollegiate Athletics: http://www.knightcommission.org/

5. Project Participants:

a. Tanita Gaither

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